We work with you to design sales growth suited to your business.
Our growth driven design services include top level business analysis and market strategy, planning, tactics, creative and production of digital media.
Elevator understands that people don’t want to be marketed too anymore, they want to be enabled to achieve. What level of business growth do you want to achieve?
Contact us now to discuss your goals.
How does Elevator “design” growth of your business?
The way people buy products and services has changed forever.
Businesses can no longer buy a consumer through advertising – where the customer would just phone you after seeing an ad.
70% of all product and service research is done before the customer calls. More than 50% of all search is mobile.
The buyer is in charge of the process.
How your business communicates with the buyer through that process is critical for your success and growth.
There are many elements to consider in the buyers journey and they are constantly changing.
Take SEO (Search Engine Optimisation) or getting found on Google. A few years ago throwing a few keywords in a page would be how you’d rank in search. Not any more. The advances in AI mean that Google is now very smart. You need to be answering the buyers questions with engaging content to rank today. Google will only get smarter.
Elevator designs buyer journeys that work with current digital platforms and technologies like Google, Facebook, Linkedin, Instagram… there are an ever increasing number. We understand the new technologies and how you can use them to generate leads and sales. We do this by firstly understanding what your ideal buyer needs to know to make decisions. Then we design the path they can follow to purchase.
This approach doesn’t interrupt the user – like an ad, but enables them to discover the right solution for their problem. They feel like they have made the decision, the ultimate happy buyer.
If you’re not attracting and engaging customers in their research phase of the sales journey, they are going to your competitors. Time to attract, engage, close and delight.
We are experts in constructing the modern sales journey. Contact us today to discuss how we can design growth for your business.
The modern buyer journey has three stages: Awareness, Consideration and Decision.
Your business communications needs to address all stages of the customer journey to maximise conversions.
The awareness stage is the beginning of the buyer’s journey. Buyers are not aware of your company, and they’re not even aware they have a problem! At this stage, they come to a realisation that something needs to change. It may be they are becoming unhappy with a current supplier or they have a feeling they could do something better.
Once buyers begin to realise that they have a particular pain point, the research begins. 72% of buyers turn to Google. The first stage of research begins with general search terms. Buyers explore the options at their disposal. They’re usually looking for educational material, customer reviews, and testimonials.
As your buyers get further into their research, they’ll begin to understand which criteria do and do not meet their needs. This allows them to prioritise their questions. Buyers begin to eliminate companies who don’t provide the functionality or service that they’re looking for, narrowing their focus to just a few competing companies.
Once buyers have their choices narrowed down, they’ll return to the research stage again. According to Pardot’s State of Demand Generation report, 70% of buyers return to Google at least 2-3 times during the course of their research. They dive even deeper into each company’s specific offerings to see how they can address their particular pain points.
By the time a potential customer has reached this stage, they know what the problem is, and how they want the problem fixed. Buyers who spend time examining your pricing page and case studies aren’t just looking at general information — they’re determining exactly what it would take to become a customer.
Buyers in decision mode are a salesperson’s low-hanging fruit since they’re the most likely to buy soon, meaning that your response speed and personalisation are of even greater importance. This is where marketing hands over to sales to close the deal!
We believe in using the best technology to build sales machines that grow businesses. Hubspot is aligned to our vision. It is an inbound marketing platform that brings all the elements together under one roof; website, SEO, EDM’s, social and analytics. It enables business to see there ROI on marketing in real time.